The perfect way to pitch your SaaS product.
Have a fantastic SaaS product and yet find it difficult to explain it to your customers? Is that effecting your conversion rate? You probably need a hand to make that pitch. Have you ever considered making an explainer video?
Here is how it might help!
- Translating technology into communication
Most entrepreneurs build great technology driven SaaS products but find it very difficult to communicate its usefulness and usage to its target audience. Using an explainer video is a great way to break down complex ideas and convey it to potential users in a format that is simple and easy to understand.
- Elevator Pitch
A good explainer video is short and covers all the key points. Whether it’s a B2B or a B2C product, a well written explainer video is a great elevator pitch to get your users hooked and interested in the product.
- User engagement & google rankings
Videos are more effective in retaining the attention of your website visitors. Videos have also been known to improve google rankings of websites as compared to static content.
- Better Recall Value
Animations are a great way of storytelling. Bringing the problem statement, you are addressing and the solution “live” though animation helps the audience visualize the problems better. Similarly using the right character that resonates with the target audience helps audiences relate to the video adding to the recall value of the product.
- Brand Building
A good explainer video also gives you the opportunity to build a brand out of your product. Using your company’s color schemes and brand mascots as animated characters are a good way to reinforce your brand in the minds of your customers. This gives you the opportunity to connect with your customers on a personal level. Explainer videos are one of the coolest ways to turn a generic product or service into a personalized brand.
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