our guide to explainer videos
Here is a short description of the standard video production process for 2D animated videos:
Step 1. Script writing & concept.
If your video has a voice over (a person speaking) then the script is what the person will say.
If your video doesn’t have a voice over (for instance there is only a music soundtrack) then the script is the text that will appear in the video as well as the messages you would like to convey.
The script is a very important part as it will be the story told by the video. It can be prepared by your side and reviewed by the video agency or the video agency can write the script based on the information you provide. In that case, the agency can also be creative in the way the story will be told as there are always several ways to approach a similar message.
If you have a voice over, the duration of the video will largely determined by the number of words in the script. One minute is usually around, 120 to 150 words at normal reading speed.
Once the script is finalised, the voice over can be recorded by a voice over artist or by yourself.
Step 2: Storyboarding.
The storyboard takes your script and details for each part of the script what will happen. The storyboard can be text only or can also include some sketches depending on the project.
Step 3: Graphic design.
Once the storyboard is approved, the video agency can start preparing the graphics. Depending on the project and your budget, the graphics can be taken from some graphics libraries (or provided by you) or all custom made. What often happens is that graphics are a combination of custom-made graphics and graphics from libraries.
Step 4: Animation.
In this stage, the video agency will animated the graphics will synchronising the animation with the voice over.
Once this work is done, you can watch a first version of the video. Before delivery of this version to you, there is a technical step that you don’t see called the rendering or exporting, which is basically converting the video project into a video file. This can take several hours depending on the project.
Step 5: Revisions.
Once you have received the first version of the video, you can make some comments that will lead to a revision of the video. Usually it is difficult at this stage to come back on what was approved previously such as the script or storyboard and it is likely that an agency would charge extra if this is the case. The revisions are usually mostly smaller adjustments to be made to the final video.